After eight months of planning, writing, and collaborating, The Chopping Block is thrilled to unveil our brand-new website, which officially launched this week. While the look and feel are new, this redesign is also a nod to our history: once again, we partnered with the talented team at Instrumental Group (formerly known as Revenue River), the same company that helped us launch our last site back in 2015.
Before
After
I still remember those early days of building the first site — Mike Del Cuore, now Instrumental Group’s Sales Manager, and I would be on speakerphone on Saturdays for many months, each working on different sections of the site at the same time. This was long before Zoom became part of our daily lives! That site went on to win Instrumental Group their first HubSpot Impact Award and successfully supported The Chopping Block for nearly a decade.
This time around, the process was smoother, faster, and more strategic. With Instrumental Group’s expanded capabilities and HubSpot’s ever-evolving platform, we were able to build a modern, streamlined site that reflects who we are today and lays a foundation for the future.
What’s New for You
We designed the new site with our students in mind. Here’s what you’ll notice:
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Fresh, Modern Design: Clean visuals, engaging movement, and an improved layout create a more inviting experience. You’ll spot new fonts, colors, and a streamlined flow that make browsing effortless.
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Class Calendar & Boot Camps: Our class calendar makes it easier than ever to find the classes you’re interested in. We have new, curated calendars so you can browse classes by your interests, whether that's Global Flavors, Level 1 Foundations, Level 2 Skill Builders, Most Loved, Grilling, or Healthy/Special Diet classes. Boot Camp pages have been revamped to highlight how these programs help home cooks level up their skills.
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Showcasing Our Community: From chef spotlights and testimonials to our most recent Google reviews (we’re proud to have an average of 4.9 stars across more than 700 reviews!), the site feels personal, dynamic, and connected. Plus, our blog updates automatically with new posts so you never miss the latest cooking tips and stories.
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Enhanced Private Events Page: Instead of scattered sections and multiple pages, you’ll now find all event details in one streamlined spot, complete with FAQs. Whether you’re planning a team building event, birthday party, or celebration “just because,” it’s never been easier to book.
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More Resources for Home Cooks: Our former “Recipe of the Month” has blossomed into a full searchable recipe database featuring our favorite chef-tested recipes. You’ll also find brand-new downloadable guides and recipe collections — we’re launching with three, and more will be added periodically to keep you inspired in your home kitchen.
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Mobile-Friendly Experience: Faster, cleaner, and easier to navigate wherever you are. Whether you’re checking a recipe at the grocery store or booking your next class on the go, the new site is designed to work seamlessly on mobile.
A Word from Instrumental Group
Mike Del Cuore, Sales Manager at Instrumental Group, shared this about the project:
“The Chopping Block exemplifies the type of value we aim to deliver to our clients. In 2015, their website redesign marked the first HubSpot Impact Award ever won by Instrumental Group (formerly Revenue River). The strategy and execution were so effective that the site successfully served The Chopping Block for nearly a decade. When the opportunity arose to lead the next evolution of their online presence, we were eager to collaborate with Andrea and the TCB team once again. Over the years, our capabilities and processes have advanced significantly, and this project provided the perfect opportunity to put that growth into action. The result is a modern, streamlined, and strategically targeted website that not only reflects their current business objectives but also establishes a strong foundation for the next ten years.”
Instrumental Group is an Elite HubSpot Solutions Partner that helps organizations scale with HubSpot, blending design, functionality, and strategy to deliver measurable results and exceptional user experiences. We’re grateful for their expertise and partnership in this project.
Our mission has always been to make cooking accessible, enjoyable, and fun for everyone. We believe this new site makes it even easier to find the perfect class, plan your next private event, or get inspired in your own kitchen. And I'm looking forward to not have to manually update the new site each week!
Take a look around, explore what’s new, and let me know what you think in the comments — we can’t wait to see you in class soon!
